The Webster Brand Identity 2026

Description

A high-angle product photograph features custom terracotta-toned matchbooks designed for The Webster brand identity resting on a multi-colored textured wool rug. One matchbook lies open to display arranged wooden matches, an illustrated flap by Debora Szpilman reading 'Even ordinary sparks can begin a story', and printed address details along the striker base. Beside it, a closed matchbox highlights clean white serif typography against the earthy red paper surface. Soft, directional light casts subtle shadows across the fibrous carpet background, highlighting the tactile print finishes.

Style

Vertical, Commercial, Clean, Tactile

Techniques

Soft Light

Color

Background

Fabric Texture

Context

Advertising Campaign