Brand Identity 2015

Description

Brand identity design for The Soap Co featuring clean centered typography and braille text against a neutral off-white background. The composition employs a minimalist graphic design approach with high-contrast dark lettering. Below the primary brand name, a line of raised braille dots provides a tactile dimension to the visual identity. The overall layout is clean, balanced, and focused entirely on typography. This project was created by Paul Belford Ltd.

Style

Commercial, Square, Clean, Minimalist

Techniques

Typography

Color

Background

White Seamless

Context

Advertising Campaign