Brand Identity 2016

Description

This image displays two side-by-side printed pages showcasing brand identity materials for The Robey in Chicago, designed by Javas Lehn Studio. The left page features a warm-toned photograph with two glasses of blue liquid and a white high-heeled shoe on a carpeted floor, overlaid with centered typography reading THE ROBEY CHICAGO. The right page shows a black-and-white photographic composition of people embracing, similarly branded with the hotel name. The layouts demonstrate sophisticated editorial art direction and typography typical of hospitality branding.

Style

Editorial, Horizontal, Commercial, Clean

Techniques

Typography

Industries

Hotels

Color

Context

Advertising Campaign, Editorial