The Robey Brand Identity 2016

Description

A dark branded flag featuring the white typography for The Robey Chicago flies proudly on a dark flagpole alongside an American flag. The composition is captured from a low angle against a bright, clear blue sky with a faint linear cloud trail passing behind. The graphic design work by Javas Lehn Studio establishes the hotel's distinctive brand identity in an urban setting. Natural daylight illuminates the scene, highlighting the textures of the fabric flags and the architectural finial at the base.

Style

Editorial, Vertical, Clean

Techniques

Natural light

Industries

Hotels

Color

Background

Clear Sky

Context

Advertising Campaign