C Spire Deepfake the Super Bowl. 2026

About

This black and white commercial video for C Spire titled Deepfake the Super Bowl features various professionals speaking against a dark background. The cinematic spot highlights themes of digital security and authenticity through dramatic lighting and close-up portraits of corporate workers. The video transitions between different subjects in formal and casual business attire, exploring the implications of artificial intelligence in modern communications. The project is created by agency Lewis for C Spire.