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Branded food packaging boxes with blue and black typography on shelves beneath an illuminated sign reading BABKA.

The Good Egg Brand Identity 2018

Associated creatives

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Description

This brand identity project for The Good Egg showcases custom-designed food packaging boxes arranged neatly on metallic retail shelving. The boxes feature repeating blue and black typography with address and location details printed across the white surfaces. Above the display, a bright illuminated lightbox prominently displays the word BABKA in clean uppercase sans-serif lettering. The overall composition highlights clean graphic design principles within a commercial retail interior setting.

Style

Horizontal, Commercial, Clean

Techniques

Typography

Industries

Restaurants

Color

Pure White (70%)
Royal Blue (30%)

Background

Retail Store

Context

Advertising Campaign