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BrandSWIRL
ProjectBrand Identity
Hand holding a swirled soft serve ice cream cone with white and red stripes in a waffle cone against an out of focus background

SWIRL Brand Identity 2020

Associated creatives

Wedge
WedgeGraphic Design

Tags

soft serve ice cream conesoft serve ice creamice cream coneice creamwaffle conered and white soft serveswirled ice cream

Description

A hand holds a swirled soft serve ice cream cone featuring alternating white and deep red stripes inside a classic patterned waffle cone. The cone is wrapped near the base with a black paper sleeve bearing white typographic branding. The background is softly blurred with neutral dark tones and curved white linear elements. The lighting is clean and even, accentuating the creamy texture of the frozen treat.

Style

Vertical, Commercial, Clean

Industries

CPG / Packaged Food

Color

Pure White (50%)
Crimson (30%)
Camel (20%)

Context

E-commerce / Product