SWIRL Brand Identity 2020

Description

An editorial photograph for the Brand Identity project featuring SWIRL ice cream. The shot is captured from an over-the-shoulder perspective, showing a person reaching into a fully stocked commercial refrigerator filled with white ice cream tubs featuring bold, swirling typography and colorful flavor stickers. The lighting is bright and clean, illuminating the refrigerated shelves and highlighting the product packaging. The person wears a light-colored top and a silver hoop earring, adding a natural, candid feel to the scene.

Style

Editorial, Vertical

Techniques

Natural light

Industries

CPG / Packaged Food

Color

Background

Retail Store

Context

Advertising Campaign