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BrandSWIRL
ProjectBrand Identity
Hand placing a white ice cream tub labeled Mangue Ataulfo into a refrigerator shelf stocked with SWIRL containers.

SWIRL Brand Identity 2020

Associated creatives

Wedge
WedgeGraphic Design

Tags

ice cream tubice cream containerwhite ice cream tubhand holding ice cream tubswirl ice cream tubswirl packaging

Description

A hand places a white SWIRL ice cream container labeled Mangue Ataulfo onto a refrigerator shelf filled with branded tubs featuring distinctive black wave patterns and colorful flavor stickers. The shot is captured from a close perspective inside a lit refrigerator unit, showcasing the product packaging and brand identity design. The composition is clean with a focus on the graphic elements of the tubs. Wedge provided graphic design for the project.

Style

Vertical, Commercial, Clean, Minimalist

Industries

CPG / Packaged Food

Color

Pure White (70%)
Jet Black (30%)

Background

Commercial Kitchen

Context

E-commerce / Product