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Two burning business cards for Studio Lore with visible text against a deep black background

Studio Lore Brand Identity 2019

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Description

This image showcases a brand identity project for Studio Lore featuring two white business cards set ablaze against a solid black background. Bright orange flames curl around the edges of the paper, illuminating the typography printed on the surfaces. One card displays the word LORE in a clean sans-serif typeface, while the other features detailed contact text including a name and address. The composition captures the dynamic movement of fire consuming the paper material in a dramatic low-key lighting setup.

Style

Horizontal, Commercial, Moody, Matte

Techniques

Low-key / chiaroscuro

Color

Pure White (30%)

Background

Black Seamless

Context

Advertising Campaign