Logo
A piece of paper with typography burning against a dark black background
Signage for Studio Lore with red typography inside a silver frame mounted on a gray concrete block wall
Studio Lore brand identity graphic design featuring bold black typography on a vibrant yellow background
Red graphic design poster for Studio Lore featuring stylized grey typography reading feeding the flames against a solid red background
Handwritten calligraphy specimen sheet with elegant cursive letterforms and arrows on white background
Red typographic branding and phonetic script against a solid grey background for Studio Lore brand identity
Typography design sketches and handwritten notes for Brand Identity by Studio Lore on white paper background
Close-up image of a framed white poster covered in dense blocks of black text, mounted on a white brick wall.
Two burning business cards for Studio Lore with visible text against a deep black background
Burning grey envelope with a yellow label against a dark black background
Graphic design brand identity featuring yellow typography on a solid grey background for Studio Lore
A piece of paper with typography burning against a dark black background
Signage for Studio Lore with red typography inside a silver frame mounted on a gray concrete block wall

Studio Lore Brand Identity 2019

About

The brand identity for Studio Lore serves as a masterful exploration of graphic design within the digital media and entertainment sectors. Rather than relying on static logos, the project channels a rigorous, experimental approach to typography, treating letterforms as both structural assets and artistic expressions. The aesthetic leans into a high-contrast, minimalist visual language, where stark black backgrounds collide with vibrant neon yellow and acidic lime green accents. By blending technical specimen sheets with high-speed freeze photography that captures paper engulfed in flame, the execution elevates standard corporate branding into a visceral, cinematic experience. Amateur Dot Rocks brings a distinct personality to the work, utilizing clean sans-serif layouts alongside fluid, custom calligraphic glyphs to establish a cohesive yet subversive brand hierarchy. The identity balances an industrial, structured feel with raw, artistic impulses—evident in the recurring motifs of charred stationery and symmetrical typography. From the meticulous pencil-annotated design proofs to the final, bold environmental applications on textured brick, every element emphasizes precision and effective typographic hierarchy. This project succeeds by stripping away excess, focusing instead on the impact of negative space and the rhythmic quality of structured text, ultimately positioning Studio Lore as a defiant, forward-thinking player in the modern creative landscape.

Brand

Studio Lore

Credits

Amateur Dot Rocks
Graphic Design

Styles

HorizontalCommercial

Techniques

Typography
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