Stone Island Spring/Summer 2024 Ad Campaign 2024

Description

This spring/summer 2024 advertising campaign image for Stone Island features actor Jason Statham against a plain white background. Photographed by David Sims with creative direction by Ferdinando Verderi and styling by Max Pearmain, Statham wears a dark green hooded technical jacket with prominent cargo pockets and the brand's signature compass patch on the sleeve. Text styling on the right side of the frame incorporates a questionnaire format, contributing to the editorial design. The composition is vertical with clean studio lighting highlighting the texture and sheen of the garment.

Style

Editorial, Vertical, Clean

Techniques

Natural light

Industries

High Street Fashion

Color

Background

White Seamless

Context

Advertising Campaign