Stone Island Spring/Summer 2024 Ad Campaign 2024

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This spring/summer 2024 advertising campaign image for Stone Island features actor Jason Statham against a plain white background. Photographed by David Sims with creative direction by Ferdinando Verderi and styling by Max Pearmain, Statham wears a dark green hooded technical jacket with prominent cargo pockets and the brand's signature compass patch on the sleeve. Text styling on the right side of the frame incorporates a questionnaire format, contributing to the editorial design. The composition is vertical with clean studio lighting highlighting the texture and sheen of the garment.