BrandPlayers
ProjectStone Island x New Balance

Players Stone Island x New Balance 2026
Associated creatives
Tags
Description
A low-angle portrait of a man looking upward and off-camera, wearing a dark olive green Stone Island and New Balance collaborative sports jersey. The composition is defined by dramatic backlighting, casting strong highlights along his contours and projecting bright, horizontal anamorphic blue flares across the frame. The background consists of a cool, soft-gradient blue studio mist, enhancing the high-contrast, moody aesthetic of the athletic campaign.
Style
Horizontal, Commercial, Cool, Lens Flare
Techniques
Low-key / chiaroscuro
Industries
Sportswear
Color
Olive (70%)
Jet Black (20%)
Background
Gradient
Context
Advertising Campaign