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  • ·Stone Island Fall 2024 Ad Campaign Yellow Jacket
BrandStone Island
ProjectFall 2024 Ad Campaign
Man wearing a mustard yellow hooded jacket and dark sunglasses against a plain white background in an ad campaign.

Stone Island Fall 2024 Ad Campaign 2024

Associated creatives

Carlo Rivetti
Carlo RivettiStone Island Creative Director
Ferdinando Verderi
Ferdinando VerderiCreative Director
David Sims
David SimsPhotographer
Yoshirotten
YoshirottenModel
Max Pearmain
Max PearmainStylist
Hans Ulrich Obrist
Hans Ulrich ObristInterview Questions

Tags

man in yellow hooded jacketyellow hooded jackethooded jacketman wearing sunglassesdark sunglassessunglassesstone island jacketyellow jacket

Description

This portrait for the Stone Island Fall 2024 ad campaign features artist Yoshirotten wearing a mustard yellow hooded jacket and dark sunglasses against a seamless white background. The studio lighting highlights the textured fabric of the outerwear and the distinctive compass badge on the sleeve. Typography is arranged in columns to the right, incorporating interview-style text and the Stone Island brand logo. The composition is vertical and clean, focusing on the garment's design and utility aesthetic.

Style

Editorial, Vertical, Clean

Industries

Luxury Fashion Houses

Color

Golden Yellow (90%)

Background

White Seamless

Context

Advertising Campaign