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  • ·Stone Island Fall 2024 Ad Campaign Orange Jacket
BrandStone Island
ProjectFall 2024 Ad Campaign
Orange hooded winter jacket with a quilted white lining and a compass logo patch on the sleeve against a clean white background

Stone Island Fall 2024 Ad Campaign 2024

Associated creatives

Carlo Rivetti
Carlo RivettiStone Island Creative Director
Ferdinando Verderi
Ferdinando VerderiCreative Director
David Sims
David SimsPhotographer
Yoshirotten
YoshirottenModel
Max Pearmain
Max PearmainStylist
Hans Ulrich Obrist
Hans Ulrich ObristInterview Questions

Tags

orange hooded jacketorange jackethooded jacketjacketstone island jacketquilted white liningwhite liningcompass logo patchcompass patchpatch

Description

This image from Stone Island's Fall 2024 ad campaign features an orange hooded jacket displayed against a clean white seamless backdrop. The jacket has a structured shell with zippered pockets and a contrasting quilted white interior lining. A signature Stone Island compass patch is visible on the left sleeve. The composition isolates the garment with crisp studio lighting, highlighting the texture and construction of the piece. Text in the upper left corner provides project details and participant information, while the Stone Island brand logo is positioned in the lower left.

Style

Vertical, Commercial, Clean, Minimalist

Industries

Luxury Fashion Houses

Color

Rust (70%)
Pure White (30%)

Background

White Seamless

Context

Advertising Campaign