Spellbound Brand Identity 2025

About

This video features animated brand identity posters displayed on a structural pillar in an underground subway station. Created for the project Brand Identity by Spellbound, the motion graphics showcase evolving typography, maps, and fluid color gradients including blue, orange, and vibrant pink. The visuals transition between different event posters, notably featuring the Spellbound title and subsequent Berlin Beats design. Studio Gruhl, Joma Frenzel, Stefan Wetterstrand, and Emma Damiani contributed creative direction and design.