Spellbound Brand Identity 2025

About

This motion design video showcases animated digital advertising lightboxes mounted on concrete pillars along a subway station platform. The glowing vertical displays cycle through different graphic posters and promotional artwork, including vibrant pink and green layouts as well as monochrome photography. Overhead lighting casts a warm industrial glow across the tiled station floor and metallic tracks. The project features creative direction by Studio Gruhl and motion design by Joma Frenzel for the Spellbound brand identity.