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  • ·SKIMS Valentine's Day Campaign Featuring Rosé
BrandSKIMS
ProjectValentine's Day 2025 Ad Campaign
Model wearing a pink slip dress posing between the two halves of a giant broken pink heart prop on a white background

SKIMS Valentine's Day 2025 Ad Campaign 2025

Associated creatives

Kim Kardashian
Kim KardashianSkims Creative Director
Carin Backoff
Carin BackoffPhotographer
Rosé
RoséModel

Tags

rose modelmodel in pink slip dresspink slip dressslip dressblonde modelwoman posing

Description

This commercial image from the SKIMS Valentine's Day 2025 Ad Campaign was photographed by Carin Backoff, with creative direction by Kim Kardashian. Model Rosé stands as the central subject, leaning against a large, shattered pink heart prop set against a seamless white studio background. She wears a pink patterned slip dress paired with white socks and heels, sporting blonde hair and a poised expression. Clean, high-key studio lighting highlights the glossy finish of the oversized prop and the crisp composition.

Style

Horizontal, Commercial, Clean

Techniques

High-key

Industries

Luxury Fashion Houses

Event

Valentine's Day

Color

Blush (50%)
Pure White (50%)

Background

White Seamless

Context

Advertising Campaign