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  • ·SKIMS Valentine's Day 2025 ad campaign with model Rosé
BrandSKIMS
ProjectValentine's Day 2025 Ad Campaign
Model Rosé posing with a large red heart-shaped prop trimmed in white lace, wearing pink sleepwear against a textured purple background.

SKIMS Valentine's Day 2025 Ad Campaign 2025

Associated creatives

Kim Kardashian
Kim KardashianSkims Creative Director
Carin Backoff
Carin BackoffPhotographer
Rosé
RoséModel

Tags

model rose holding heart proprose modelmodel holding heart propheart propred heart proppink sleepwearblonde curly hair

Description

Model Rosé poses for the SKIMS Valentine's Day 2025 ad campaign, photographed by Carin Backoff with creative direction by Kim Kardashian. She is framed by a large, plush red heart prop edged with white lace, holding onto the textured cushion. She wears pink patterned sleepwear and has blonde curly hair with a neutral expression. The composition is set against a textured, muted purple backdrop with soft studio lighting capturing vibrant red and pink color tones.

Style

Editorial, Vertical, Warm, Clean

Industries

Lingerie & Underwear

Event

Valentine's Day

Color

Scarlet (50%)
Blush (50%)

Background

Textured Backdrop

Context

Advertising Campaign