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Model Rosé posing with a large red heart-shaped prop trimmed in white lace, wearing pink sleepwear against a textured purple background.

SKIMS Valentine's Day 2025 Ad Campaign 2025

About

Model Rosé poses for the SKIMS Valentine's Day 2025 ad campaign, photographed by Carin Backoff with creative direction by Kim Kardashian. She is framed by a large, plush red heart prop edged with white lace, holding onto the textured cushion. She wears pink patterned sleepwear and has blonde curly hair with a neutral expression. The composition is set against a textured, muted purple backdrop with soft studio lighting capturing vibrant red and pink color tones.

Brand

SKIMS

Project

SKIMS Valentine's Day 2025 Ad Campaign 2025

Keywords

model rose holding heart proprose modelmodel holding heart propheart propred heart proppink sleepwearblonde curly hair

Credits

Kim Kardashian
Skims Creative Director
Carin Backoff
Photographer
Rosé
Model

Styles

EditorialVerticalWarmClean

Industries

Lingerie & Underwear

Event

Valentine's Day

Background

Textured Backdrop

Context

Advertising Campaign