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Large black billboard with white bold typography reading RENEWED mounted on a red brick exterior wall in an urban alley

Shinko Brand Identity 2022

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Description

A striking graphic design billboard installation for the brand Shinko, part of the Brand Identity project created by Geoffrey Taylor. A large black rectangular billboard is mounted on an aged red brick exterior wall within an urban alley setting. The billboard features bold, distinctive white typography displaying the word RENEWED across the top, alongside smaller secondary text and the Shinko brand name at the bottom right. Natural daylight illuminates the brick facade, pavement, and street signs surrounding the display.

Style

Horizontal, Commercial, Clean

Techniques

Natural light

Color

Jet Black (70%)
Pure White (30%)

Background

Residential Building

Context

Advertising Campaign, Out of Home (OOH)