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BrandSemiprecious
ProjectBrand Identity
Two printed drink menus with a small wooden pencil resting on top, placed on a round red tabletop.

Semiprecious Brand Identity 2025

Associated creatives

Wunder Werkz
Wunder WerkzGraphic Design
Jeff Fierberg
Jeff FierbergPhotography

Tags

drink menusdrink menumenupencilwooden pencilred tabletoptabletoptable

Description

Two long, narrow drink menus rest diagonally across each other on a dark red circular tabletop, with a small white pencil lying directly across the top menu. The menus feature blue typography and branding for Semiprecious, set against the warm tones of a hospitality environment. Jeff Fierberg captured the tabletop composition under directional lighting, highlighting the printed text and wooden menu backing boards. Graphic design for the brand identity project was created by Wunder Werkz.

Style

Horizontal, Commercial, Moody, Warm

Industries

Restaurants

Color

Burnt Orange (60%)
Pure White (30%)
Navy (10%)

Background

Café

Context

Advertising Campaign, Brand Film / Corporate Video