Semiprecious

Oct 2025

Wunder Werkz developed a comprehensive brand identity for Semiprecious, a neighborhood bar that leans into a rich, saturated aesthetic. The project establishes a visual language centered on warm, deep burgundy tones, vibrant blue accents, and recurring illustrative motifs like the winged horse. Photography by Jeff Fierberg captures the interplay between the restaurant's interior design and the tactile elements of the brand system. The visual output includes graphic typography, menu design, and custom apparel, all executed with a clean, commercial sensibility. By integrating natural light and minimalist staging, the collateral emphasises a retro, welcoming atmosphere across both digital and physical touchpoints.

Horizontal, Commercial, Warm

Restaurants

Advertising Campaign