Semiprecious: Brand Identity

Oct 2025

The brand identity for Semiprecious, a neighborhood restaurant and bar, channels a distinctively retro aesthetic through a cohesive visual system. Designed by Wunder Werkz with photography by Jeff Fierberg, the project balances deep burgundy and rich primary blue tones against textured materials like corduroy and polished wood. The execution leans into a mix of graphic typography and interior staging to ground the brand's atmosphere. With a warm color palette and intentional use of natural light, the assets—spanning collateral like menus and enamel keychains to environmental photography—establish a tactile identity that feels both curated and approachable.

Horizontal, Commercial, Warm

Advertising Campaign