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BrandSelf-Portrait
ProjectFall 2025 Ad Campaign
Model Apple Martin taking a mirror selfie holding a smartphone with wine bottle pattern case for Self-Portrait

Self-Portrait Fall 2025 Ad Campaign 2025

Associated creatives

Han Chong
Han ChongSelf-Portrait Creative Director
Apple Martin
Apple MartinModel

Tags

apple martin mirror selfieapple martinmirror selfiewoman taking selfiewomanselfie

Description

Model Apple Martin takes a mirror selfie for the Self-Portrait Fall 2025 ad campaign, directed by Han Chong. She wears sparkling bow-shaped earrings and has glossy lips with winged eyeliner. Her hand holds a smartphone featuring a playful wine bottle patterned case, while the overlaid brand text reads self-portrait across the frame. The intimate indoor setting features framed art pieces mounted on the wall in the soft-lit background.

Style

Lifestyle, Vertical, Clean

Industries

Luxury Fashion Houses

Background

Bedroom

Context

Advertising Campaign