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  • ·Apple Martin Self-Portrait Fall 2025 Ad Campaign
BrandSelf-Portrait
ProjectFall 2025 Ad Campaign
Model Apple Martin taking a mirror selfie for Self Portrait wearing a white ringer t shirt with red trim

Self-Portrait Fall 2025 Ad Campaign 2025

Associated creatives

Han Chong
Han ChongSelf-Portrait Creative Director
Apple Martin
Apple MartinModel

Tags

apple martinapple martin mirror selfiemirror selfiemodel taking selfiewoman in white t shirtwhite ringer t shirtringer t shirtwhite t shirtred trim t shirt

Description

Model Apple Martin poses in a casual mirror selfie for the Self-Portrait Fall 2025 ad campaign, directed by Han Chong. She is wearing a white ringer t-shirt featuring contrasting red trim and graphic lettering, paired with red bottoms. Holding a patterned smartphone in her hand, she squats slightly against an indoor wall with a visible electrical outlet. The image features clean indoor lighting and a relaxed, candid composition.

Style

Lifestyle, Vertical, Clean

Industries

Luxury Fashion Houses

Color

Pure White (60%)
Crimson (40%)

Background

Living Room

Context

Advertising Campaign