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BrandSaint Laurent
ProjectWinter 2023 Ad Campaign
Black leather Saint Laurent shoulder bag with a gold YSL logo resting on an antique gold damask armchair.

Saint Laurent Winter 2023 Ad Campaign 2023

Associated creatives

Anthony Vaccarello
Anthony VaccarelloSaint Laurent Creative Director
Juergen Teller
Juergen TellerPhotographer & Director
Awar Odhiang
Awar OdhiangModels
Freja Beha Erichsen
Freja Beha ErichsenModels
Roxane Plaza
Roxane PlazaModels
and Sihana Shalaj
and Sihana ShalajModels
Paul Sinclaire
Paul SinclaireStylist
Duffy
DuffyHair
Karin Westerlund
Karin WesterlundMakeup
Alexandra Janowski
Alexandra JanowskiManicurist
Samuel Ellis Scheinman
Samuel Ellis ScheinmanCasting Director
Paris
ParisLocation
Jon Brion
Jon Brion

Tags

black leather saint laurent bagsaint laurent bagblack leather bagleather shoulder baggold ysl logoysl monogramchain strap bagblack handbagdesigner handbag

Description

A campaign photograph for Saint Laurent Winter 2023, creative directed by Anthony Vaccarello and photographed by Juergen Teller. The composition focuses on a black leather flap shoulder bag adorned with a gold-tone YSL monogram emblem and a double curb chain strap. The bag rests against the seat cushion of an antique armchair detailed with gilded carved wood and floral damask upholstery, situated beside the smooth skin of a reclined figure. Soft ambient lighting highlights the supple finish of the leather and the lustrous weave of the textile.

Style

Commercial, Square, Sensual, Tactile, Raw

Techniques

Soft Light

Industries

Luxury Fashion Houses

Color

Jet Black (70%)
Gold (30%)

Context

Advertising Campaign