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  • ·Saint Laurent Summer 2025 Ad Campaign Editorial
BrandSaint Laurent
ProjectSummer 2025 Ad Campaign
Model wearing a beige suit, jacket, tie and sunglasses standing against raw concrete walls

Saint Laurent Summer 2025 Ad Campaign 2024

Associated creatives

Anthony Vaccarello
Anthony VaccarelloSaint Laurent Creative Director
Mark Kean
Mark KeanPhotographer
Apolline Rocco Fohrer
Apolline Rocco FohrerModels
Awar Odhiang
Awar OdhiangModels
Bella Hadid
Bella HadidModels
Ilya Vermeulen
Ilya VermeulenModels
Nyanderi Deng
Nyanderi DengModels
Penelope Ternes
Penelope TernesModels
Sara Caballero
Sara CaballeroModels
and Topsy
and TopsyModels
Duffy
DuffyHair
Pat McGrath
Pat McGrathMakeup
Alexandra Janowski
Alexandra JanowskiManicurist
Samuel Ellis Scheinman
Samuel Ellis ScheinmanCasting Director

Tags

model in beige suitbeige suitsuitmodel wearing sunglassessunglassesstriped tiecollared shirt

Description

This fashion editorial image for the Saint Laurent Summer 2025 ad campaign was photographed by Mark Kean. A model stands centrally in an architectural interior featuring raw concrete walls and dark tiled flooring. The subject wears an oversized beige tailored suit paired with a matching jacket, a collared shirt, a striped tie, and dark sunglasses. The composition is structured vertically, emphasizing clean lines and structured menswear-inspired tailoring. The overall lighting is soft and directional, highlighting the textures of the garments and the unfinished architectural environment.

Style

Editorial, Vertical, Earthy, Clean

Techniques

Natural light

Industries

Luxury Fashion Houses

Color

Camel (70%)
Pure White (30%)

Background

Concrete Texture

Context

Advertising Campaign