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Brand
Saint Laurent
ProjectSummer 2025 Ad Campaign
Model seated in an armchair draped in white fabric wearing a metallic patterned jacket and black heels with metallic toes

Saint Laurent Summer 2025 Ad Campaign 2024

Associated creatives

Anthony Vaccarello
Anthony VaccarelloSaint Laurent Creative Director
Mark Kean
Mark KeanPhotographer
Apolline Rocco Fohrer
Apolline Rocco FohrerModels
Awar Odhiang
Awar OdhiangModels
Bella Hadid
Bella HadidModels
Ilya Vermeulen
Ilya VermeulenModels
Nyanderi Deng
Nyanderi DengModels
Penelope Ternes
Penelope TernesModels
Sara Caballero
Sara CaballeroModels
and Topsy
and TopsyModels
Duffy
DuffyHair
Pat McGrath
Pat McGrathMakeup
Alexandra Janowski
Alexandra JanowskiManicurist
Samuel Ellis Scheinman
Samuel Ellis ScheinmanCasting Director

Tags

model seated in armchairmodel seatedmodel in armchairmetallic patterned jacketpatterned jacketmetallic jacketblack heelsslingback heelsblack slingback heelssculptural braceletsheer black hosiery

Description

This fashion image for the Saint Laurent Summer 2025 ad campaign was photographed by Mark Kean, featuring creative direction by Anthony Vaccarello. A model is seated gracefully in an armchair draped with translucent white fabric against a textured grey wall and tiled floor. She wears an ornate metallic patterned jacket with pronounced shoulders over a dark garment, sheer black hosiery, and glossy black slingback heels with contrasting metallic caps. Large sculptural bracelets adorn her wrists, complementing the rich textures and moody lighting of the scene.

Style

Vertical, Commercial, Moody, Clean

Industries

Luxury Fashion Houses

Color

Jet Black (50%)
Gold (30%)
Burgundy (20%)

Background

Set-dressed

Context

Advertising Campaign