Saint Laurent Men's Winter 2025 Ad Campaign 2025

Description

This black-and-white portrait features actor Aaron Taylor-Johnson seated and shirtless, wearing dark trousers in a rustic, unfinished room with distressed walls and scattered debris. The monochrome aesthetic emphasizes high-contrast lighting and deep shadows across the subject's physique and dark curly hair. Captured by photographer Glen Luchford as part of the Saint Laurent Men's Winter 2025 ad campaign, with creative direction by Anthony Vaccarello. The composition employs a direct, moody register highlighting textures of leather trousers and weathered architectural surfaces.

Style

Editorial, Vertical, Monochrome, Gritty

Techniques

Analogue / film

Industries

Luxury Fashion Houses

Color

Context

Advertising Campaign