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ProjectMen's Winter 2025 Ad Campaign
Aaron Taylor-Johnson shirtless wearing leather pants in a black and white campaign image for Saint Laurent

Men's Winter 2025 Ad Campaign 2025

Associated creatives

Anthony Vaccarello
Anthony VaccarelloSaint Laurent Creative Director
Glen Luchford
Glen LuchfordPhotographer
Aaron Taylor-Johnson and Christopher Walken
Aaron Taylor-Johnson and Christopher WalkenModels

Tags

Aaron Taylor-JohnsonAaron Taylor-Johnson shirtlessshirtless man in leather pantsman in leather trousersleather trousersleather pantsleather boots

Description

This black and white campaign image for the Saint Laurent Men's Winter 2025 collection was photographed by Glen Luchford and features actor Aaron Taylor-Johnson. The subject is shirtless, wearing dark leather trousers and boots, captured in dynamic, sculptural poses within a distressed architectural interior. High-contrast lighting accentuates muscle definition and textures, creating a dramatic, cinematic mood. The campaign was directed by Saint Laurent Creative Director Anthony Vaccarello.

Style

Editorial, Horizontal, Cinematic, Monochrome

Techniques

Analogue / film, Low-key / chiaroscuro

Industries

Luxury Fashion Houses

Color

Jet Black (50%)
Charcoal (50%)

Background

Residential Building

Context

Advertising Campaign