Saatchi & Saatchi Australia, Creative Agency, Sydney

Description

A close-up overhead shot displays a distinctive gold Donation Dollar coin featuring a central green target design, resting inside a small metal tray atop a slip of paper. Next to it sit other silver Australian coins bearing the profile of Queen Elizabeth II. Below the metal tray, the wooden tabletop is visible alongside the rim of a coffee cup in the lower left corner. Text printed across the image reads Donation Dollar. Find one. Give one. To those who need it most. The lighting is warm and directional, casting gentle shadows across the wooden surface.

Style

Vertical, Commercial, Warm, Clean

Techniques

Macro, Natural light

Industries

Charitable Organisations

Color

Background

Wood Texture

Context

Advertising Campaign