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ProjectSummer 2024 Ad Campaign
Model in white dress tying white ribbon around her ankle while seated on a wooden chair against a grey studio backdrop.

Summer 2024 Ad Campaign 2024

Associated creatives

Sabina Vilusic
Sabina VilusicRue Sophie Creative Director

Tags

black woman tying ribbon on legblack woman tying ribbonwoman tying ribbon on legblack woman in white dresswhite dresswoman in white dresstying ribbonwhite ribbon

Description

Captured for Rue Sophie's Summer 2024 ad campaign under the creative direction of Sabina Vilusic, this editorial image features a black woman seated on a wooden chair against a solid grey studio backdrop. She is wearing a sleeveless white V-neck dress and is captured mid-action, gently tying thin white ribbons around her lower leg and ankle. The soft, directional lighting accentuates the minimalist composition and the clean textures of the garment and ribbon. The overall aesthetic is calm, elegant, and focused on delicate styling details.

Style

Editorial, Vertical, Clean

Industries

Luxury Fashion Houses

Color

Pure White (50%)

Background

Grey Seamless

Context

Advertising Campaign