Rue Sophie Summer 2024 Ad Campaign 2024

Description

A Black woman with short hair is captured in a profile stride walking along an urban pavement. She wears a minimalist long white sleeveless dress paired with pointed black heeled shoes. The background consists of a large grey corrugated metal rolling shutter and a textured concrete ground. Natural daylight casts soft shadows and highlights the clean, fluid silhouette of the garment. This striking commercial image forms part of the Summer 2024 ad campaign for Rue Sophie, directed by Sabina Vilusic.

Style

Horizontal, Commercial, Desaturated

Techniques

Natural light

Industries

Luxury Fashion Houses

Color

Background

Garage

Context

Advertising Campaign