Brand
ProjectSummer 2024 Ad Campaign

Rue Sophie Summer 2024 Ad Campaign 2024
Associated creatives
Tags
Description
This portrait from the Rue Sophie Summer 2024 ad campaign features a model seen from behind wearing a sleeveless white v-neck dress against a plain grey backdrop. The lighting is soft and directional, highlighting the clean lines of the garment and the natural texture of the fabric. The composition focuses squarely on the subject with a minimalist approach, directing attention toward the form and styling. Creative direction is led by Sabina Vilusic.
Style
Vertical, Commercial, Desaturated, Clean
Techniques
Natural light
Industries
Luxury Fashion Houses
Color
Pure White (90%)
Background
Grey Seamless
Context
Advertising Campaign