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BrandRSPR
ProjectBrand Identity
Browser window showing RSPR website with a black man mid-air running against a textured concrete wall.

RSPR Brand Identity 2023

Associated creatives

Truth & Consequences
Truth & ConsequencesGraphic Design
Michael Mielcarz
Michael MielcarzPhotography

Tags

black man runningblack manman runningwebsite designweb interface

Description

This project showcases the brand identity and website design for RSPR, captured by photographer Michael Mielcarz with graphic design by Truth & Consequences. The web page features a browser interface framing a striking hero image of a black man mid-stride against a weathered concrete wall. Large white typography introduces The Premiere Collection alongside promotional copy and a call-to-action button. A vibrant orange banner accents the top of the interface, harmonizing with the subject's athletic shirt.

Style

Horizontal, Commercial, Clean

Industries

Sportswear

Color

Burnt Orange (50%)
Jet Black (50%)

Background

Concrete Texture

Context

Website / Web