RSPR: Brand Identity

Mar 2023

The RSPR brand identity project establishes a visual language centered on minimalist precision and sustainable performance. Designed by Truth & Consequences, the system integrates bold typographic elements with a high-contrast palette of orange, olive green, and deep blue to define the athletic wear brand's presence across digital and physical touchpoints. Photography by Michael Mielcarz complements the graphic design through a series of clean, lifestyle-focused captures. The imagery leans into a minimalist aesthetic, utilizing natural light and macro perspectives to highlight the tactile qualities of the apparel and its recycled material composition. The project spans motion graphics, e-commerce web design, and packaging. These varied assets work together through a shared focus on structural typography and clear, icon-driven branding, ensuring consistency from digital hero layouts to the details of biodegradable product packaging.

Horizontal, Commercial, Clean