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BrandR.M. Williams
ProjectHoliday 2024 Ad Campaign
Thelma Plum wearing a white button-down shirt singing into a studio microphone in a recording studio for R.M. Williams

R.M. Williams Holiday 2024 Ad Campaign 2024

Associated creatives

Thelma Plum
Thelma PlumTalent

Tags

thelma plumwoman singing into microphonewoman singingrecording studiosinger in recording studiowhite button down shirt

Description

Talent Thelma Plum is captured performing vocals into a studio microphone while wearing a white button-down shirt and dark skirt. She stands in a professional recording studio environment, with headphones on and one hand raised expressively near the pop filter. In the background, a second individual is seated at a mixing desk facing computer monitors displaying audio software interfaces. The image is rendered in high-contrast black and white, featuring soft indoor lighting that highlights the textures of the equipment and clothing. This piece forms part of the Holiday 2024 ad campaign for R.M. Williams.

Style

Documentary, Horizontal, Monochrome

Techniques

Analogue / film, Low-key / chiaroscuro

Industries

Music

Background

Office

Context

Advertising Campaign