R.M. Williams Holiday 2024 Ad Campaign 2024

Description

Talent Thelma Plum is captured in a monochrome portrait seated comfortably on a dark leather sofa for the R.M. Williams Holiday 2024 ad campaign. She wears a white button-down shirt and dark boots, with one hand resting near her head and a ring visible on her fingers. An acoustic guitar leans against a side table beside a small bar cart holding various bottles. The interior setting includes wall panels in the background, lit with soft natural lighting that creates a gentle tonal contrast. The composition is presented in a horizontal orientation with a candid and relaxed mood.

Style

Editorial, Horizontal, Commercial, Monochrome

Techniques

Analogue / film, Natural light

Industries

Luxury Fashion Houses

Color

Background

Living Room

Context

Advertising Campaign