Gucci Gucci Primavera F/W 2026 Campaign 2026

Description

Rico Nasty poses for the Gucci Primavera Fall/Winter 2026 advertising campaign photographed by Michal Chelbin with fashion styling by Marie Chaix and art direction by Riccardo Zanola. Seated on a vintage rose-toned armchair in a room featuring distressed blue walls and a wooden door, she wears a voluminous off-white fur coat and black pointed-toe heels while resting beside a black leather Gucci handbag. The composition uses soft, natural directional light to highlight rich textures and dramatic eye makeup, anchored by the prominent white Gucci logo across the center.

Style

Commercial, Square, Moody, Grainy

Techniques

Soft Light, Analogue / film

Industries

Luxury Fashion Houses

Color

Context

Advertising Campaign