BrandRefractory
ProjectBrand Identity

Refractory Brand Identity 2023
Associated creatives
Tags
Description
This detailed product shot features a heavy metal branding iron stamping a reversed letter logo into a dark textured metal plate. The monochromatic composition highlights the industrial textures and precise craftsmanship involved in the brand identity project for Refractory. Created by Jeremy Matthews, the image employs directional lighting to emphasize the embossed metal surfaces and tactile quality of the materials. The clean, minimalist framing focuses entirely on the artisanal process and physical application of the brand mark.
Style
Artistic, Vertical, Monochrome, Clean, Tactile
Techniques
Macro, Low-key / chiaroscuro
Color
Jet Black (60%)
Silver (40%)
Context
Brand Film / Corporate Video