BrandRefractory
ProjectBrand Identity

Refractory Brand Identity 2023
Associated creatives
Tags
Description
A graphic design poster for Refractory's brand identity mounted outdoors on a textured vertical concrete wall with strong diagonal shadows cast across the surface. The poster features bold black typography spelling Sloop at the top above a centered square image of a sculptural metallic candle holder against a neutral background. Additional small text appears near the bottom corners of the poster layout. The piece was created by graphic designer Jeremy Matthews.
Style
Editorial, Vertical, Clean, Minimalist
Techniques
Typography
Color
Pure White (70%)
Jet Black (30%)
Background
Concrete Texture
Context
Advertising Campaign