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BrandReasoning Project
ProjectBrand Identity
Hand-drawn sketches and variations of the letter R in black marker on a white sketchbook page alongside a marker pen.

Reasoning Project Brand Identity 2026

Associated creatives

Under After
Under AfterDesign

Tags

hand drawn letter rletter r sketchesletter rtypography sketcheslogo sketchesmonogram sketchesblack marker drawingsmarker penpermanent marker

Description

A close-up view of a sketchbook page filled with numerous hand-drawn variations of the capital letter 'R', created during the brand identity exploration for Reasoning Project with design by Under After. Rendered with a black permanent marker, the exploratory glyphs showcase various typographic treatments ranging from angular and structural forms to stylized monograms. A fine-point marker rests along the left edge of the composition, while natural daylight casts soft directional shadows across the white paper surface.

Style

Square, Minimalist, Graphic

Techniques

Typography, Ink

Color

Jet Black (80%)
Medium Grey (20%)

Background

Paper Texture

Context

Fine Art / Personal Project