BrandRaycash
ProjectBrand Identity

Raycash Brand Identity 2026
Associated creatives
Tags
Description
A top-down, angled view showcases the Raycash brand identity featuring a payment card housed within an open matte black presentation sleeve. The card displays light yellow geometric accents, an embedded chip, and contactless payment iconography. Positioned beneath the cardholder is a branded hardcover book displaying the Raycash logotype in black typography. Strong, directional hard light casts deep shadows across the composition, emphasizing the smooth textures of the stationery against a polished wood grain surface.
Style
Horizontal, Commercial, Clean, Minimalist
Techniques
Hard Light
Industries
Fintech
Color
Off-Black (50%)
Butter (30%)
Background
Wood Texture
Context
Advertising Campaign