BrandRaycash
ProjectBrand Identity

Raycash Brand Identity 2026
Associated creatives
Tags
Description
An outdoor street hoarding display features a multi-panel advertising campaign for Raycash. The panels combine bold typography reading 'Sovereignty.' and 'For Everyday.' with editorial lifestyle photography of a woman using a smartphone and an outdoor still life with groceries and wine. Clean geometric graphic panels in chartreuse and beige divide the visual sequence along the pavement setting under bright daylight.
Style
Horizontal, Commercial, Clean, Graphic
Techniques
Natural light
Industries
Fintech
Color
Jet Black (30%)
Lime (20%)
Beige (20%)
Background
Street
Context
Out of Home (OOH)