Raw Mango Brand Identity 2025

Description

A group of figures wearing elaborate tall red conical hats and textured robes stand in a circle, holding hands outdoors in an open field landscape under an overcast sky. The composition features a blurred foreground figure framing the central scene, creating a sense of observational perspective. The figures wear layered dark and patterned garments beneath draped cloaks with red borders. The natural lighting and muted colour palette convey a cinematic atmosphere. This brand identity project for Raw Mango was captured by photographer Ashish Shah with creative direction by Vikramaditya Sharma.

Style

Horizontal, Cinematic, Desaturated

Techniques

Analogue / film, Natural light

Industries

Luxury Fashion Houses

Color

Background

Meadow

Context

Advertising Campaign