Raw Mango
Brand Identity
Mar 2025
Raw Mango’s brand identity project, titled 'Agama,' blends heritage-inspired textiles with a modern, sculptural aesthetic. The campaign relies on cinematic framing and a muted, earthy colour palette to highlight the collection's dramatic silhouettes, set against stark waterfront and stone-masonry backdrops. Featuring ornate, patterned red garments and distinctively tall conical headwear, the work leans into an observational and atmospheric visual narrative. Creative direction was led by Sanjay Garg and Vikramaditya Sharma, with photography captured by Ashish Shah. The project’s visual language is defined by the integration of bold red geometric typography across both still and moving imagery. Graphic design, developed by Now Form, emphasizes a clean, minimalist approach that contrasts the vibrant overlays with desaturated environmental tones. Additional technical contributions include cinematography by Vikas Maurya and 3D creative direction by Tanil Raif, Mario Serrano Puche, and Vikramaditya Sharma.
Horizontal
Advertising Campaign
Associated creatives
