Google Brand Identity 2020

Description

This editorial spread from MAUD showcases a brand identity project for Rare with Google, presented across two facing pages of a printed publication. The left page features a dark monochrome background overlaid with a solid green rectangular card marked with a bold white handwritten scrawl and the text rare designers wanted. The right page incorporates multiple black-and-white photographic insets, including an industrial smokestack with vertical lettering and a conference projection screen displaying rare ldn. Monochromatic half-tone imagery, stark contrasting typography, and mixed media layout techniques define the visual composition.