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BrandRare by Nature
ProjectBrand Identity
Brand identity layout for Rare by Nature featuring typography, geographic coordinates, and a product still life photograph

Rare by Nature Brand Identity 2019

Associated creatives

The Colour Club
The Colour ClubGraphic Design

Tags

brand identity layoutbrand identityproduct packagingpackaging designgraphic design layoutstill life photographstill lifeproduct containertypographygeographic coordinates

Description

This graphic design piece presents the brand identity for Rare by Nature, developed by The Colour Club. The layout is divided into two panels against a pale background. The left panel features the brand pillars enclosed in parentheses: Pure, Powerful, and Traceable. The right panel displays the product origin details, including Tasmanian Wild Kangaroo and Fingal Valley, alongside a photographic still life showing a product container, a yellow floral stem in a glass, and a small metallic droplet object on an amber-draped surface. Geographic coordinates appear at the bottom of the right panel.

Style

Artistic, Vertical, Clean, Minimalist

Techniques

Typography

Industries

CPG / Packaged Food

Color

Pure White (70%)
Golden Yellow (30%)

Background

Solid Colour

Context

Advertising Campaign