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  • ·Ralph Lauren Ralph's Hamptons Spring 2025 Campaign
BrandRalph Lauren
Project"Ralph's Hamptons" Spring 2025 Ad Campaign
Young man wearing a dark tuxedo jacket, white shirt, black bow tie, and a baseball cap against a blurred coastal backdrop

Ralph Lauren "Ralph's Hamptons" Spring 2025 Ad Campaign 2025

Associated creatives

Ralph Lauren
Ralph LaurenCreative Director
Alasdair McLellan
Alasdair McLellanPhotographer
Jacob Sutton
Jacob SuttonVideographer
Akbar Shamji
Akbar ShamjiModels
Bibi Breslin
Bibi BreslinModels
Hamid Onifadé
Hamid OnifadéModels
Lucky Blue Smith
Lucky Blue SmithModels
and Mia Armstrong
and Mia ArmstrongModels
The Hamptons
The HamptonsLocation

Tags

man in tuxedo jacket and baseball capman in tuxedo jackettuxedo jacketbaseball capblack bow tiewhite dress shirt

Description

This portrait from the Ralph's Hamptons Spring 2025 campaign for Ralph Lauren was photographed by Alasdair McLellan. A young male model wears a formal dark double-breasted tuxedo jacket with satin lapels, a crisp white collared dress shirt, a black bow tie, and a dark baseball cap embroidered with a white logo. The composition captures the subject from the chest up against a natural coastal horizon with soft daylight illuminating the scene. The subtle contrast between formal evening wear and casual headwear defines the styling direction of the campaign.

Style

Editorial, Vertical, Warm, Clean

Techniques

Analogue / film, Natural light

Industries

Luxury Fashion Houses

Color

Jet Black (70%)
Pure White (30%)

Background

Sandy Beach

Context

Advertising Campaign