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BrandRalph Lauren
Project"Ralph's Hamptons" Spring 2025 Ad Campaign
Man wearing ivory suit jacket and bow tie sitting in a vintage beach car with ocean background

Ralph Lauren "Ralph's Hamptons" Spring 2025 Ad Campaign 2025

Associated creatives

Ralph Lauren
Ralph LaurenCreative Director
Alasdair McLellan
Alasdair McLellanPhotographer
Jacob Sutton
Jacob SuttonVideographer
Akbar Shamji
Akbar ShamjiModels
Bibi Breslin
Bibi BreslinModels
Hamid Onifadé
Hamid OnifadéModels
Lucky Blue Smith
Lucky Blue SmithModels
and Mia Armstrong
and Mia ArmstrongModels
The Hamptons
The HamptonsLocation

Tags

lucky blue smithlucky blue smith in suitman in white jacketman in ivory jacketwhite tuxedo jacketivory suit jacketblack bow tieman holding sunglassesmale model posing

Description

This portrait from Ralph Lauren's Ralphs Hamptons Spring 2025 ad campaign, photographed by Alasdair McLellan, features male model Lucky Blue Smith seated inside a vintage open-top beach vehicle. He wears a tailored ivory tuxedo jacket, a crisp white pleated shirt, a black bow tie, and dark trousers, holding sunglasses in one hand. The setting captures a coastal backdrop with sand and the ocean under clear skies. Natural daylight illuminates the scene, highlighting the clean tailoring and classic coastal aesthetic.

Style

Vertical, Commercial, Warm, Golden Hour

Techniques

Natural light

Industries

Luxury Fashion Houses

Color

Ivory (50%)
Jet Black (50%)

Background

Sandy Beach

Context

Advertising Campaign