Danilo Hess, Photographer, New York

Description

This photograph captures a city street scene overlaid with graphic branding elements. A white Puma leaping cat logo sits above a horizontal line and the text Pardon My French in white capital letters. The background shows a blurred urban street with vehicle lights creating soft bokeh effects along a red-marked lane. Green foliage is visible in sharp focus on the right side of the frame, contrasting with the depth of field blur in the distance. The composition is horizontally oriented and creates an atmospheric commercial feel.

Style

Horizontal, Cinematic, Desaturated

Industries

Sportswear

Color

Background

Street

Context

Advertising Campaign